Although I’m not tech savy one thing that I used to love about being a lawyer is social media. It’s a fantastic way to engage with people, and help people (and gain clients) that are looking for advice about a personal injury. But the best part about it is how many people you can reach from advertising on social media, and just how in-expensive it is. Unlike traditional methods of advertising such as an ad in the local paper, with social media you can acually target your ads at the people you want to see them. It’s quite amazing really!
I find it somewhat perplexing that the majority of lawyers still do not have active social media accounts. Most lawyers don’t seem to have realised yet how beneficial that social media accounts can be to their practices. Some lawyers even seem to link advertising on social media with cold calling. If you are one of those lawyers then I’ve decided to write a short guide if you will on how personal injury lawyers can boost the number of clients by making the most of what social media has to offer.
Social media is an excellent advertising medium
Many personal injury lawyers are not up to speed with modern day technology and have not yet fully embraced what internet marketing, and social media advertising can do for our businesses. I know that I was very reluctant to try the new techniques of marketing because I was convinced that the old ways were working just fine. Actually I was more intimidated by the new technology and I was reluctant to learn new things.
I am here to tell you that times are changing and the best thing you can do for your business, whether you are a personal injury lawyer, a solicitor, or any other type of business is to embrace social media as an advertising medium.
Facebook, LinkedIn, Twitter, Google Plus, Instagram, and all of the other social websites that people use to get connected with other people are great advertising mediums because there are countless numbers of people on these sites interacting with each other. At any given time there are thousands, if not millions of people using these sites, just from the UK alone. That means at any given time your advertisement for your firm could be seen by millions of people. That is probably a few more people than you are going to reach with the advertisement you have in the local newspaper.
How does Facebook advertising work?
The first thing you need to do is establish a Facebook page for your business. This is free to do and you can write daily posts (or whenever you feel like it) that will show up in the news feeds of everyone that is your Facebook friend. On your page you can have the physical address of your offices, you can have your phone number and your hours of operation. You can post pictures of you and your staff if you want to, and you can engage with people by answering their questions.
You can get your family and friends to recommend your page to their family and friends. You can even have a small contest to see how many people you can get to “like” your Facebook page. There are lots of times when people on Facebook reach out to their friends and ask them to recommend businesses to them. Get your business on Facebook so your friends can recommend you and the people will be able to follow an automatic link that is established when your Facebook name is mentioned.
You can also do paid advertising on Facebook. When you pay to advertise your business name and information will be recommended to the Facebook users on the left hand side of their pages. All they have to do is click on the advertisement and they will be transported to your pages where they can discover all that you can provide them.
Google is a search engine as we all know, but they also offer ways for businesses to get more recognition with your online presence. One of the things that can help you is to have a Google Places for Business. With the connection to Google Places for Business you will automatically be assigned a Google Plus page.
When you add information to any of your Google Plus pages all of them will automatically be updated. You can alert clients of office hour changes, or any changes using this easy to manoeuvre social site. You can also increase your website (should you have one, and every personal injury lawyer should) rankings with the search engines using these sites.
With Twitter you will need to be a little more involved. You will see trending subjects and be able to talk to people about that subject. A personal injury lawyer might see where someone is talking about being hurt on the job and you could advise people on how to evaluate settlement offers and things that pertain to the subject.
You want to make comments, and give advice that the people can really use without seeming to push your business on them. This can be tricky to do, but the results can be well worth any “hassle”.
This site is used more for pictures. You can post pictures of your offices, and of your staff. You can post other pictures people might like to see and simply get your name out there. Link people to your website to see more pictures if they like the ones that you have posted. This can drive traffic to your door.
This site is more for business connections than any of the other social sites are. You can have business friends and regular friends on these pages. You can promote your offices and the things you specialise in. It’s a great way to do some quick and easy networking.
The bottom line is, if you aren’t using social media to boost the number of clients you have then frankly you’re missing a trick. Get started straight away by signing up to Facebook or Twitter, don’t wait until tomorrow as tomorrow never comes. Once you get started you’ll never look back.
Well that’s about it for today, I’m pooped!